Product/Market Planning in consumer goods

After being integrated in a largers multinational concern, the organisation needed a new market strategy. The segmentation and positioning was outdated - and product innovation and value communication to DMU needed improvement.

How we helped

We started with a product management and marketing training programme for the international product management and marketing teams. During these trainings, we defined improvement projects in several areas of product innovation and marketing.
We installed a market planning process to align stakeholders around the market segmentation, market strategy and action plans.
We organised innovation bootcamps to define product innovation roadmaps for the coming 24 months.