Product/Market Planning in consumer goods
Product/Market Planning in consumer goods
After being integrated in a largers multinational concern, the organisation needed a new market strategy. The segmentation and positioning was outdated - and product innovation and value communication to DMU needed improvement.
How we helped
- We started with a product management and marketing training programme for the international product management and marketing teams. During these trainings, we defined improvement projects in several areas of product innovation and marketing.
- We installed a market planning process to align stakeholders around the market segmentation, market strategy and action plans.
- We organised innovation bootcamps to define product innovation roadmaps for the coming 24 months.