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Product/Market Planning in consumer goods

After being integrated in a largers multinational concern, the organisation needed a new market strategy. The segmentation and positioning was outdated - and product innovation and value communication to DMU needed improvement.

How we helped

  • We started with a product management and marketing training programme for the international product management and marketing teams.  During these trainings, we defined improvement projects in several areas of product innovation and marketing.

  • We installed a market planning process to align stakeholders around the market segmentation, market strategy and action plans.

  • We organised innovation bootcamps to define product innovation roadmaps for the coming 24 months.