MoviePass will move to a new three-tiered subscription plan
MoviePass had a tough pricing year…. It first explode subscribers with its “all-you-can-eat filmgoing package” - and then almost run out of money before finding any profit …
MoviePass has now decided to change again as of January 1st, 2019. As explained to USA Today, Variety and the New York Times, starting in January MoviePass will move to a three-tiered subscription plan with ;
. ‘Select Pass’ from $10 to $15, depending on the region - cheaper in the Midwest vs. more expensive in NYC and LA) ; roughly continues the existing $9.95 plan with three movies per month from a limited selection of movies and days to see them.
. ‘All Access Plan’ ranging from $15 to $20 and keeps the three movie limit, but subscribers can see any movie they want at any time (as long as it's not in 3D)
. ‘Red Carpet Plan’ ranging from $20 to $25 per month, including access to 3D and other large-format screening as part of the three movies.
Now it will be interesting to see how people will react on a package that is not ‘all you can eat filmgoing’ anymore …
Source: New York Times, Variety, USA Today, MoviePass