Value and Pricing Research

When value and/or pricing research is necessary to deliver the necessary insights, we design and execute the research.

We start from a clear problem definition and a sharp scoping of the info gaps before we start the research design and selecting the right methodology and sources to get the insights.  We partner with only the best field researchers and top research technology experts for the fieldwork and diagnostic analytics/reporting.

Typical Pricing Research :

Value Research

Willingness-to-pay research

Price Elasicity research

Price Sensitivity drivers research

Price Perception research

We very often combine different techniques (qualitative interviews with DMU's, expert interviews, Van Westendorp Price Meter, Conjoint Measurement, Brand/Price Trade Off, Neuro Research and Market Testing) for optimal insights.  

Typical Research in Profit/Market Strategy :

Market chain research

Segmentation research

Buying behavior research