Home Expertise Sectors Leisure / Travel / Car rental

Parking, car rental and public transportation prices have become highly dynamic with many price and value differentiation.  In these markets, behavorial data is showing it's full potential for using dynamic pricing and improve margins.  Better understanding of behavorial segments and price sensitivity supports the journey.   Also other markets as recreative water paradizes, cruises and podium art benefit from classic price/value differentiation and more advanced dynamic pricing applications.

New (segmented) product bundles and packages - tiered pricing offering - dynamic pricing implementation - digitalisation and aligning the multi channel strategy are typical challenges for these industries. 

We support your pricing teams in taking full advantage of the newest pricing technologies to realise margin improvement.