VC,, as expert partner from the EPP - the leading platform for pricing and monetization leaders - developed a pricing maturity model to help organisations to assess their as-is and to-be pricing maturity. The model helped leading organisations on their way to pricing excellence and serves as a guideline to define the pricing maturity roadmap priorities. The EPP Pricing Maturity Model ® is continuously updated (version Jan-2018) with the latest insights - and serves as the framework to define the skill cards trained in the Certified Pricing Manager programs. The ‘how-to’ and ‘know-how’ to develop your pricing excellence roadmap is trained in the CPM programs and described in the ‘Crossing the chasm’ white paper.Read more
Leisure / Travel / Car rental
Parking, car rental and public transportation prices have become highly dynamic with many price and value differentiation. In these markets, behavorial data is showing it's full potential for using dynamic pricing and improve margins. Better understanding of behavorial segments and price sensitivity supports the journey. Also other markets as recreative water paradizes, cruises and podium art benefit from classic price/value differentiation and more advanced dynamic pricing applications.
New (segmented) product bundles and packages - tiered pricing offering - dynamic pricing implementation - digitalisation and aligning the multi channel strategy are typical challenges for these industries.
We support your pricing teams in taking full advantage of the newest pricing technologies to realise margin improvement.
It’s good to reflect on the enablers to make effective value capturing work. From our experience, there are 4 important enablers.Read more
Managers in strong and poor performing companies are doing for 95% identically the same things. This is what we use to call ‘GOOD MANAGEMENT’. But good management is not what we talk about here to outperform yoru competitors. It ‘s about the other 5% that you do differently*. This is about ‘STRATEGIC LEADERSHIP’. --- * If 5% sounds too little to you, remember that human beings and chimpanzees are 98 % identical in their genetic makeup.Read more