Subscription Economy (digital/sofware)

Our team provides market strategy, product and pricing guidance to support our clients' growth ambitions. We have helped them with packaging strategy, transitioning to new pricing and licensing models, new discount models, new product launch strategy and feature prioritisation/road mapping.  

The subscription economy is growing fast, and these digital markets require a complete new product packaging and pricing approach. Subscription based pricing models require not only a very good insight in segments, but also an in-depth insight in the value creation through the value chain, developing new pricing plans, new pricing metrics and new product packaging.

Subscription based pricing models require not only a very good insight in market segmentation, but also an in-depth insight in the value creation through the value chain, building new pricing plans based on new pricing metrics and renewed product packaging.

We have large experience with developing subscription based pricing plans and product packaging in different industries (eg licenced software, Saas, maintenance services, industrial testing , ...).

   Looking for a pragmatic workshop on  'Subscription based pricing' best practices ?

   Contact Pol Vanaerde - pva@vanaerdeconsulting.com