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VC has helped many manufacturing (incl. machinery, chemicals, agro etc) companies boost their profitability through intensive margin optimisation programs and product management excellence programs.

Manufacturing companies need continiously to adapt their product portfolio requirements to changing customer expectations and segments - and with software being more and more part of the solution, new go-to-market approaches need to be discussed. 

Manufacturing companies also need to get grip over net (target) prices in their regions and channels and implement price and discount guidcance per segment/application, inclusive the value-added services.

We have helped clients to redesign their product management organisations and processes - spice up their go-to-market strategy - and install margin optimisation projects and increase pricing maturity.